The Target brand is one of the most consumer-loyal brands in the world, known for its playful, creative and engaging brand expressions. And yet their sustainability reporting was lacking the storytelling and narrative for which the Target brand is renowned.
We worked with multiple internal stakeholders at Target to help them elevate their storytelling, their design and the impact of their work. Beginning with a redo of the structure of the report, we collaborated to map a brand-new Value Chain that better reflects the depth and breadth of their activities and better positions them to report using the GRI G4 framework.
We infused the report with visuals, infographics, interactive features and that compelling Target brand. The result? A beautiful, functional and, dare we say, irresistible expression of their corporate responsibility activities—one that everyone can get excited about.
From social media to corporate website, we worked with Target to make sure that the good work and good stories captured in the CSR report extended their reach.
Overall, our best CRR yet! Great partnership and CSR brains helped us make many improvements.
A huge success.
Internal Marketing & Enterprise Communications